Recently we have found a lot of stories about entrepreneurs who swear that their idea about a product or service are just the best and will hit the market. Just as if consumers were waiting for it, and probably we do. A basic entrepreneur characteristic is to be passionate about what it is designing and […]
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There is a lot of talent in our environment (family, collaborators, friends) that we must consider at all times. Basically it is because we have been educated to try to solve everything on our own. This is not possible any more at present times, since the reality is complex and it demands to share competences […]
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The crisis, both health and economic, generated by the COVID-19 has led to restrictions on the mobility and operation of businesses considered non-essential. One thing is certain, that after the return to general activities the World will not be operating in the same way. Therefore, it is of utmost importance that we establish what we […]
Read more ...Recently we have been listening about “Design Thinking” and its impacts for idea generation that can be worth a billion dollars or even more…But, how does this methodology works to generate that one billion dollars idea? As my lovely dad used to say some time ago “that´s the question”. The steps: EMPATHY: why the final […]
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