Publications

Creative Industries (Part I)

Published by Adriana Maldonado Jiménez the 29 of March of 2023 en Business environment, Global environment, Innovation

Creative Inustries is the economics of ideas and knowledge. This concept integrate cultural industries and knowledge economy as a result of the increasing demand of recreative or enterteinment services and cudltural services, all in one. (Felipe Buitrago, 2013) As a context, UNESCO, the UN Organization with the commitment of Culture, declared 2021 as the International […]

OUTSOURCING VS REAL COMPETITIVITY

Published by Adriana Maldonado Jiménez the 15 of June of 2021 en Business environment, Global environment

In the last few months I have read and listen so many analysis about the impacts from the outsourcing cancellation for business. In all of them I have read “… this means a decrease in business competitivity”. But let´s see it carefully. The new law stablished that it is not alowed outsourced employees with related […]

The new pospandemic customer: the new engagement.

Published by Adriana Maldonado Jiménez the 23 of March of 2021 en Business environment, Entrepreneurship

Pandemic has generated radical changes in our behavior. For some people it has been quite difficult to adjust day to day habits to a new reality. So it is the new consumer behavior. All of us belong to this consumer cycle that changed from “going shopping” to “shopping with a click”. But, what has really […]

Lock down again… (second part)

Published by Adriana Maldonado Jiménez the 22 of March of 2021 en Business environment, Innovation

New value offering for the new consumer will be quite important. Pandemic forced too many industries to make changes and technology made problems out of their control visible. Therefore, so many industries have been radically transformed and the new consumer is at the top of their objectives, they have to move into the new consumer […]

Locked down forever??

Published by Adriana Maldonado Jiménez the 14 of January of 2021 en Business environment, Innovation

Locked down again due to pandemic again. This second COVID19 wave, new mutations and the probability for more of them in the near future make difficult to think that this is going to end in the short run. All of us were “expecting” or “wishing” that 2021 we would return to our lives before COVID19. […]

Home Office: emotional isolation?

Published by Adriana Maldonado Jiménez the 7 of January of 2021 en Business environment, Uncategorized

We are at the beginning of a new year and we are expecting to return to our old life before COVID19. However, all suggests that it will not happen in the short run. All activities have been affected again for the new wave of COVID19 and the new mutation of this virus. Particularly, jobs will […]

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