Pablo González Casanova! RIP
Published by the 18 of April of 2023 en LeadershipA great man has passed away! All of us that have the opportunity to attend in his lectures are in mourning! RIP my dear teacher!
Read more ... Publications
Creative Economy (Part IV) the value added of technology.
Published by the 17 of April of 2023 en Business environment, Global environment, InnovationThe creative economy have found an strategic ally in technology to boost new brand and innovative product and service generation, with high creative content for a great impact in consumer´s experience. In arts with digital an interactive museums, videomapping, living museums, festivals with lightning and 360 soundtrack, interactive historic places with dynamic tours using QR […]
Read more ...
Creative Economy (Part III)
Published by the 2 of April of 2023 en Business environment, Global environment, InnovationUNESCO created in 2004 Creative Cities Network to promote the cooperation within the cities that settle creativity as strategic sustainable urban development and to strengthen cultural and creative industries in the development local plan. (UNESCO, 2022). The commitment of each city is to share the best practices, with the association of public-private sector and […]
Read more ...
Creative Economy (Part II)
Published by the 1 of April of 2023 en Business environment, Global environment, InnovationCreative economy has a mixture of creative industries and cultural industries within the intersection of arts, culture, commerce and technology with the opportunity of being a tool to recover identity and social recomposition in spaces that have strong identity meaning for citizens. In addition, economic recovery can take place through new brand products and services […]
Read more ...