Publications

The new pospandemic customer: the new engagement.

Published by Adriana Maldonado Jiménez the 23 of March of 2021 en Business environment, Entrepreneurship

Pandemic has generated radical changes in our behavior. For some people it has been quite difficult to adjust day to day habits to a new reality. So it is the new consumer behavior. All of us belong to this consumer cycle that changed from “going shopping” to “shopping with a click”. But, what has really […]

Lock down again… (second part)

Published by Adriana Maldonado Jiménez the 22 of March of 2021 en Business environment, Innovation

New value offering for the new consumer will be quite important. Pandemic forced too many industries to make changes and technology made problems out of their control visible. Therefore, so many industries have been radically transformed and the new consumer is at the top of their objectives, they have to move into the new consumer […]